- Networking requires commitment. The most successful chapters of IBN are comprised of participants who are sincerely committed to helping one another through networking. They are a team. As a participant in business networking industry, you are responsible for complying with the policies and guidelines of the organization.
It saddens me when I see people take their money to start a business and then launch into it with expensive websites, promotional material, cocktail functions and so forth.
Why? During the past four years alone, I have seen many dreams shattered.
Here’s the sad truth about marketing just about anything, whether it’s a product or a service, whether it’s marketed to consumers, clients or to companies:
- Either they don’t have the money, they don’t have the time so they are not in a hurry, they don’t want it or they simply don’t trust you or your offerings yet. If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for or they don’t trust you, you don’t have a market.
If an audience doesn’t have the time to listen to and understand your pitch, you’ll be treated as if you were invisible. And if an audience takes the time to hear your pitch but decides they don’t need or want it . . . well, you’re not going to get very far.